Download FUNdraiser Guidelines ^(PDF)

How Max & Erma’s FUNdraisers Work:

• Each organization is reserved a Monday,Tuesday,Wednesday or Thursday at a Max & Erma’s location in a selected week. (i.e. Thursday, July 22) Selected days may be regulated by Max & Erma’s based on sales volume of locations. Locations are limited in the number of FUNdraisers permitted per month. FUNdraisers will be scheduled based on availability at the selected location. Not available on most holidays.
• Each organization is given 500 flyers with detachable tickets. The tickets will be valid only on the reserved day. Tickets may be turned in for lunch or dinner on that day. Tickets cannot be used for purchasing gift cards.
• Servers will attach the flyer ticket to the check and that sale will be counted in a total tally of sales that have the flyers attached.
• The organization will receive 20% of food and beverage sales that have the flyer tickets attached to guest checks.

FUNdraiser Rules:

• Dates must be requested at least three weeks in advance. Due to limited availability, schedule as far in advance as possible.
• Patrons must have a flyer to have their sale counted in the total tally.Max & Erma’s will accept photocopies or prints from a computer printer.
• Seating cannot be guaranteed for large parties. Even though it is the organization’s scheduled day,Max & Erma’s cannot give preferential seating. Encourage friends and family to dine at Max & Erma’s throughout the day. Parties of more than 10 will need to contact Max & Erma’s for seating approval. A large party may have an additional wait or may not be able to be accommodated due to business volume.
• Organizations cannot distribute flyers on premises of Max & Erma’s Restaurants (this includes our parking lot).This must be communicated by the organization to all persons distributing flyers. Distributing flyers in this manner will result in the forfeiture of your organization’s entire donation.
• In accordance with our no solicitation policy, organizations are not permitted to display or distribute any signage, pamphlets, or other propaganda for the organization’s scheduled FUNdraiser on premises of Max & Erma’s.
• You must receive approval from ANY private property owner if you wish to distribute/solicit flyers on premises (i.e. placing flyers on cars, handing out at shopping centers, mailboxes).The organization will be responsible for paying any littering or postal fines accrued if this rule is violated. Max & Erma's strongly discourages this method of flyer distribution.
• If the organization fails to bring in a minimum of $250.00 in sales, the 20% donation will be made in the form of Max & Erma’s promo cards. Organizations bringing in over $1000 in sales will be permitted to schedule an additional FUNdraiser after 90 days of the initial FUNdraiser date based on availability at the selected location.
• For the purpose of extending realistic expectations, the average FUNdraiser brings in $1100 for an average 20% donation of $220 to the organization.

Max & Erma’s Provides:

• The great atmosphere that we always offer for the organization’s fans, friends and family to enjoy!
• 500 flyers with detachable tickets.

The Organization Provides:

• Distribution of 500 flyers (not on Max & Erma’s premises).
• Encouragement and enthusiasm to dine at Max & Erma’s on the selected date!
• Federal Employer Identification Number (##-#######) of organization.Max & Erma’s will not be able to write a check without it!

FUNdraising Tips for Success:

• Personally delivering and chatting about the event is by far the best way to get people to come to your day at Max & Erma’s Friends, family and volunteers are the perfect resource for this type of event. Encourage family members or friends to hand the flyers out at work, meetings, etc….
• Averages of 33 flyers are returned for groups that distribute up to 500 flyers. Averages of 51 flyers are returned for groups that distribute up to 750 flyers.These are just estimates. Ultimately, the enthusiasm of the organization is the biggest factor in success.
• Think about when to pass out your flyers. Guests that are given flyers more than 2 weeks in advance of the date will need reminders. Handing out flyers 1-2 weeks in advance is optimal.
• For those that you can’t hand out personally, attach a personal note.
  “There’s a new kind of FUNdraiser in town that’s so easy! You have to eat, right?! Well, you can feed your family and support <organization> at the <location> Max & Erma’s on <date> with the attached flyer. Don’t forget the flyer! The more you eat, the more money we raise, as 20%* of each check is donated back to <organization name>. The FUNdraiser is all day long. If you have friends, family, and co-workers that want to have lunch, dinner, or carryout, send them in with a photocopy of this flyer. Many thanks in advance from <organization> for your support and for dining at Max & Erma’s on <date>.”
• Have realistic expectations. Consider the numbers.
  Consider the dollar amount of funds you want to receive from the FUNdraiser.
  • For example, if your goal is to earn $400.00, at 20%*, your organization needs to bring in $2,000.00 in sales.
  • If an average guest spends $10.00 at Max & Erma’s, then approximately 200 people would need to participate in the FUNdraiser to reach your $2,000 goal.
  • Remember that guests typically eat in groups of two or more, so your flyers are twice as effective!
  • The average FUNdraiser brings in about $1100 in sales for a pay out of $220 at 20%*.
  
• Email is a great way to send out the flyer cost effectively.
  Max & Erma’s will supply a .PDF version of the flyer upon request that you can send out via email.
  • To open a .PDF file, you must have a program that is able to read .pdf files.You can go to www.adobe.com and download the most recent version of Adobe .PDF reader available.
  • Include contact information in your email just in case any of your recipients are unable to print the flyer and would like to pick one up.
  • Please use the verbiage from the flyer in any communications about the FUNdraiser. We want to make it clear that the event does not discount meals, it simply raises funds for your group.
  • Max & Erma’s will accept printed out flyers.We will also accept photocopies.
• If you are a teacher/ professor, offer extra credit for dining at Max & Erma’s on your select date. Be sure to set a minimum spending amount to help boost your sales. For example, you could offer a few extra points to a student who turns in a Max & Erma’s check dated on your selected date for a purchase of $20 or more.
• Utilize any print materials you already have. Stuff the flyers in the newsletters or magazines already set to go out.
• If you have the resource, utilize Public Service Announcements on the radio. Be sure to let listeners know how they can get a flyer. “Contact <Name> and <Nonprofit Organization> will email a flyer to you.”
• Take advantage of any opportunity to announce your FUNdraiser to groups willing to support your cause (ie: group sporting events, PTA meetings, etc.)

Your organization’s motivation makes or breaks this FUNdraiser!